How We Work
Whether you're brainstorming a pitch for a new digital product, or enhancing an existing product to meet emerging user needs, we're with you from idea through implementation.
Our human-centered design process is meant to bring about alignment and clarity. We co-create a solid, vetted product blueprint informing focused development.
Starting with a great idea and immediately rushing to development will almost always produce a difficult-to-use product that does not truly meet the needs of the user, resulting in wasted time and money. Our user-centric, research-driven design process ensures that we uncover and validate the actual goals of the product and the actual needs of the user.
We start by asking: “What problem are we trying to solve?”
We employ user research, journey mapping and prototyping to verify or debunk assumptions with data and clearly define the solution in terms of what you should do, not what you could do.
"OtherLeft listened to our value proposition. We felt like they understood who we were. They worked well with a broad group of our professionals and shared and developed ideas well as a team. They delivered on time. Their attention to detail and nuance was powerful. If you are looking for a creative partner, hire them. We will do so again.”
CEO, Mindyra Health Corporation
Our human-centered design approach is tailored to your needs.
Understand & Define
Understand the problem (Problem Statement)
Understand the users (Personas & User Research)
Highlight the user needs (Journey Mapping)
Understand the solution (User Story Map Development)
Create the vision (Wireframing & Prototyping)
Share the vision (Brand Books & Style Guides)
Product comes to life (UI Design)
Write requirements (Epics & User Stories)
Product Management (Roadmap)
Aid dev process (Development Support)