How can you alleviate that feeling and, more importantly, create a solution that will benefit everyone?

User research and persona creation can be your gateway to solidifying your problem statement and testing hypotheses related to your users. They are key parts to the human-centered design process, which is, by definition, focused on the human, the user.

Busy working professionals don’t have an easy, time-efficient way to eat healthily because they often work long hours and don’t have time to shop and meal prep. Our solution should deliver a quick and easy way for users to procure ingredients and prepare healthy meals that they can take to work.